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Vinay Hinge

Engaging Customers at Store – THE DIGITAL ENABLERS

The ubiquitous and once revered icon of retailing – the physical store – has had more obituaries written for it than what it could...

What’s in store for mobile learning

Retail has seen a revolution of sorts in the past decade with more and more services coming under its gamut. The ultimate customer experience...

Master Data Management

Even though maintaining a current, accurate repository of product, vendor and customer information is more critical than ever, many retailers find it difficult because...

How does RFID work?

RFID Working Radio waves are used to transfer data between the RFID tag and the read/write device (interrogator), which are tuned to the same frequency....

Introduction to RFID

RFID is a form of automatic identification and data capture (AIDC) technology that uses electric or magnetic fields at radio frequencies for identification, authentication,...

Introduction to Promotion Management

Promotions are a key element in any retailer’s arsenal of tools to help drive customer traffic. They are especially important during the holiday season....

Evaluating & Planning Promotion Campaign

Before promotions can be wrapped into a retailer’s overarching plan, the company must first establish a baseline for how its promotions have performed in...