Home Retail in Detail METRO Cash & Carry India strengthens its commitment towards empowering Kiranas

METRO Cash & Carry India strengthens its commitment towards empowering Kiranas


  Launches the first of its kind ‘Kirana Success Centre’ at the Yeshwantpur flagship store in Bangalore

  1. –          Kirana Success Centre to provide innovative solutions for modern store management

Bangalore, 28th August 2018: METRO Cash & Carry, India’s largest Wholesaler and food specialist today inaugurated its firstKirana Success Centre at its flagship Yeshwantpur store in Bangalore. The Kirana Success centre was inaugurated by Mr. Philippe Palazzi, Chief Operating Officer, Metro AG, Mr. Christoph Winterer, Asia Pacific Head, METRO Cash & Carry along with Mr. Arvind Mediratta, MD & CEO, METRO Cash & Carry India today.

In line with the company’s mission statement of being a ‘Champion for Independent Business’ and the company’s new brand campaign ‘Your Success is Our Business’, METRO’s Kirana Success Centre will empower the kirana community with solutions and technical expertise to run their businesses in a modern way. The centre will provide product management solutions to kiranas and small traders for a more holistic and sustainable growth. The centre will also help them set up amenities such as modern fixtures with more storage space, in order to attain better visibility of assortment and display incomes. The modern fixtures can be availed by all the kiranas, irrespective of the size of their store, and will be installed within 48 hours.

Speaking about the initiative, Mr. Arvind Mediratta, MD & CEO, METRO Cash & Carry India said, “Rising competition and customer preferences are prompting small grocery and kirana stores to embrace technology to cater to the evolving customer needs in their respective catchments. A kirana needs to elevate and evolve to the digital age in order to stay relevant in the competitive landscape. Over the last few years, we have piloted and championed the cause of kirana digitalization with great success. With Kirana Success Centre, we hope to further guide and help modernize their business operations using cost effective solutions which brings a tangible improvement to their lives.”

As part of the modernization drive, the Kirana Success Centre will also provide POS (point-of-sale) terminals to the kiranas for better stock management; will help them earn additional income through an array of value added services;  help them track their sales and revenue; run special promotions for high-value consumers and even send text messages and emails for promotions to customers. Kiranas can print GST-compliant invoices with this digital PoS system. The modernization drive is slated to augment their footfall by 20% with these value added services.

The digitalization programme through Kirana Success Centre will help them run their businesses more efficiently, monitor their sales and profitability and operate like an omni-channel store.

About METRO Cash & Carry

METRO Cash & Carry operates in 25 countries over 750 wholesale markets with about 108,000 employees worldwide. In financial year 2016/17 it generated sales of about €30 billion. METRO Cash & Carry is the wholesale division of METRO, a leading international specialist in wholesale and food retail. The company METRO operates in 35 countries and employs more than 150,000 people worldwide. In financial year 2016/17, METRO generated sales of around €37 billion. The company provides custom solutions to meet the regional and international needs of its wholesale and retail customers.

METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-five wholesale distribution centres under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, two in Uttar Pradesh- Lucknow and Meerut, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat and Indore.

For further information contact: press@metro.co.in

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