The perfect retail store layout can go a long way in driving sales. Here are a few tips for you to consider:
First Impressions Matter
First impressions always matter, and in the world of retail design, they matter quite a lot. To pique your customers’ interest, make sure you have a dazzling window display – ideally with mannequins if you sell any type of apparel – and a compelling entrance. These two elements of store design are essential to making a good impression and getting people through the doors of your store.
Invest in Your Entrance
The entrance is one of the most important parts of your store. Many retailers, particularly smaller retailers who may not have a lot of space to work with, assume that maximizing space is key and don’t allow for enough of an entrance space. However, it is key to have some kind of decompression zone at the entrance point of your store to allow customers to transition into your retail space gradually before they are bombarded with merchandise.
Don’t let your staff hang out behind the counters. Minimize counter space in your store so that the staff wanders the sales floor along with shoppers. This will give shoppers a sense that a store is bustling, which will put them at ease. It also will make staff more available to greet customers and answer their queries. As a rule of thumb, you should only have counter space where it is necessary for checkout points.
Make Sure Your Aisles Are Wide Enough
Believe it or not, too narrow store aisles are one of the biggest killers of sales in retail stores. If customers feel like they need to crowd another customer to get a look at merchandise, they will avoid it and move on, even if they might be very interested in the item. You can avoid this problem by ensuring aisles are wide enough to allow all customers adequate personal space when planning the layout of your store.
Avoid Long Aisles
Long aisles that go on across your store uninterrupted aren’t good for driving customers to make purchases. The majority of people out there have fairly short attention spans, and when customers see rows and rows of merchandise, they’ll tend to breeze right through them, assuming everything on the shelves is the same. You need to physically break up aisles to signal to customers where there are different types of merchandise and ensure they see everything that you have to offer in your store.
Pay Attention to How You Stock Your Shelves
When it comes to product positioning, the middle shelf is prime real estate. This shelf is at eye level, and the products here are therefore most likely to be noticed by customers. Place your best-selling products here, including your high-value merchandise and leading brands. The top shelf is less likely to attract attention, so place your slower-selling items here. Discount items and own brand items should always be placed on the lower shelf.
Maintain Excellent Visibility
When planning your store’s layout, you want to ensure that visibility for all products is high. Make sure customers can see your merchandise, and make sure that you can also always see your customers. If parts of your store are hidden by pop-up displays or secluded, it increases the risk of shoplifting – which will dent your bottom line.
In conclusion, taking enough time to plan the layout of your retail store is crucial. The right layout can go a long way in driving sales.