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Siju Narayan


Siju Narayan is a 21 year veteran of consumer & retail sales and marketing in India. Having worked with blue chip Indian and multinational corporations, he has gained experience and expertise in managing various aspects of the demand and supply chain. He has been involved with providing retailers in India consulting and technology solutions that help land their business plans. Omni channel commerce, customer centricity, supply chain visibility, business collaboration models, strategic design thinking, targeted marketing optimization, the social impact on retailing and IoT & Blockchain are some of the trends he follows keenly. Siju, today, works with organizations that seek to be omni-channel customer-centric in the truest sense by helping them build up the integrated application stack that enables a seamless, ONE customer experience across multiple channels of customer engagement. He works with key business stakeholders in assessing an enterprise’s capabilities in the areas of enterprise marketing management & digital marketing, supply chain, customer value strategy, omni channel strategy and cutting edge Industry 4.0 initiatives. Hs current focus is on helping companies sharpen their strategy around omni-channel customer (both internal & external) engagement and helping them redefine the concept of “Customer Loyalty” by unlocking the true value of a customer’s engagement with a brand.
Siju is part of thought leadership and industry forums like the Retailers Association of India (he is on the Technology Committee of RAI and the organizing panel of the annual Retail Technology Conclave – ReTechCon). He contributes regularly to industry magazines and digital forums through articles.
As the foundation for his experience mix is a Mechanical Engineering degree (Hons.) and a PGDM from Xavier Institute of Management, Bhubaneswar (XIMB) with specialization in Marketing & Systems. An avid debater and quizzer, he was a regular at inter-collegiate cultural festivals.



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